Notes on design, development, search, automation, and making digital products more useful.
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A step-by-step checklist to help your team plan a redesign, protect existing search traffic, and turn more relevant visitors into enquiries.
How to write clear B2B website copy that builds trust, answers buyer concerns, and helps people take the next step.
Practical ways to keep customers coming back, from post-purchase follow-ups to loyalty and replenishment campaigns.
A practical guide to choosing an AI workflow, designing human review, and measuring whether it actually saves time.
A practical look at page speed, campaign traffic, and the measurements worth checking.
How to make your services and expertise easier to understand in traditional search and AI-powered answers.
How clear design, fewer obstacles, and signs of trust can help business buyers feel ready to get in touch.
A look at typography, motion, and design choices that help a site develop its own character.
How to plan and test website animation with performance and reduced motion in mind.
Practical thoughts on websites, design, search, AI, and growing a business online. Delivered every two weeks.
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