Clarify an intangible service
Explain what the agency does and how its process works in language a buyer can follow.
A clearer route from agency offer to conversation.
A website that brings a B2B marketing agency’s services and process together.
The overview
V-Marketers, in context.
Agency buyers need to understand the services, process and next step before they can judge fit.
A website that brings a B2B marketing agency’s services and process together.
Why this work matters
What a business can take from this.
Useful for agencies and b2b marketing teams. These are the opportunities the design is intended to support; results depend on the business and how the experience is used.
Help buyers evaluate fit
Bring services, qualification and delivery information into one connected experience.
Invite a useful conversation
Give prospects a direct route to discuss their campaign needs.
SectorB2B marketing
FocusWebsite design & development
DeliveryResponsive website design and development
The challenge
A clear problem to solve.
Explain the agency’s offer and help prospective clients start a relevant conversation.
The objective
Help buyers understand the offer before reaching out.
The approach
How the pieces connect.
Connect the agency’s positioning, service descriptions and enquiry prompts in a responsive experience.
The experience, connected
How V-Marketers comes together.
Explore the parts of the experience and the path they create for the people using it.
Experience map03 connected parts
Each segment represents one part of the experience, not a percentage or performance measure.
Select a part to explore
01Demand generation
The website introduces B2B demand generation and content syndication services.
02Qualification process
Information about qualification and delivery helps visitors follow the process.
03Campaign enquiry
Contact and proposal prompts give interested buyers a way to continue the conversation.
The path through
From first look to next step.
Help buyers understand the offer before reaching out.
- 01Meet the agency
- 02Understand the services
- 03Start a conversation
A closer look at V-Marketers.
Explore the screens behind the experience.
Inside the experience
Three parts of the solution.
Open each part to see the thinking behind the experience.
01Demand generation
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The website introduces B2B demand generation and content syndication services.
02Qualification process
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Information about qualification and delivery helps visitors follow the process.
03Campaign enquiry
+
Contact and proposal prompts give interested buyers a way to continue the conversation.
The journey
From first look to next step.
A simple way to understand the experience from the visitor's perspective.
- 01
Meet the agency
The website introduces B2B demand generation and content syndication services.
- 02
Understand the services
Information about qualification and delivery helps visitors follow the process.
- 03
Start a conversation
Contact and proposal prompts give interested buyers a way to continue the conversation.
More of the experience.
See how the details come together across the project.
The design principle
A clearly explained service gives a prospect a better starting point for a conversation.
Continue exploring
Next case studyAl Amaan Tours & Travels