Orient patients and families
Introduce the organisation and its approach before asking visitors to navigate details.
Making a broad approach to care easier to navigate.
A healthcare presence bringing allopathic and Ayurvedic care together.
The overview
Seven Centuries Hospital, in context.
Healthcare visitors need to understand an organisation and its services before deciding whom to contact.
A healthcare presence bringing allopathic and Ayurvedic care together.
Why this work matters
What a business can take from this.
Useful for healthcare organisations with a broad offering. These are the opportunities the design is intended to support; results depend on the business and how the experience is used.
Make care easier to explore
Give services and therapies distinct places in the website.
Support the next conversation
Help visitors find the relevant information and contact route for their needs.
SectorHealthcare
FocusWebsite design & development
Built withHTML, Tailwind CSS and JavaScript
The challenge
A clear problem to solve.
Explain a combination of allopathic and Ayurvedic healthcare in an approachable, navigable website.
The objective
Help visitors orient themselves and find relevant information about care.
The approach
How the pieces connect.
Build an integrated healthcare presence with dedicated content and a responsive visual system.
The experience, connected
How Seven Centuries Hospital comes together.
Explore the parts of the experience and the path they create for the people using it.
Experience map03 connected parts
Each segment represents one part of the experience, not a percentage or performance measure.
Select a part to explore
01Integrated care
The website introduces the hospital’s allopathic and Ayurvedic approach in one place.
02Service information
Healthcare content is organised into pages and sections visitors can explore at their own pace.
03Responsive presentation
Responsive layouts adapt the presentation for visitors using phones as well as larger screens.
The path through
From first look to next step.
Help visitors orient themselves and find relevant information about care.
- 01Understand the hospital
- 02Explore care information
- 03Find a next step
A closer look at Seven Centuries Hospital.
Explore the screens behind the experience.
Inside the experience
Three parts of the solution.
Open each part to see the thinking behind the experience.
01Integrated care
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The website introduces the hospital’s allopathic and Ayurvedic approach in one place.
02Service information
+
Healthcare content is organised into pages and sections visitors can explore at their own pace.
03Responsive presentation
+
Responsive layouts adapt the presentation for visitors using phones as well as larger screens.
The journey
From first look to next step.
A simple way to understand the experience from the visitor's perspective.
- 01
Understand the hospital
The website introduces the hospital’s allopathic and Ayurvedic approach in one place.
- 02
Explore care information
Healthcare content is organised into pages and sections visitors can explore at their own pace.
- 03
Find a next step
Responsive layouts adapt the presentation for visitors using phones as well as larger screens.
More of the experience.
See how the details come together across the project.
The design principle
Healthcare communication benefits from clear orientation and a calm presentation of information.
Continue exploring
Next case studySK Health Club