Amoga
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Fitness · Pune, India

SK Health Club.
Built for more.

A website that brings the energy, people and possibilities of the SK Health Club in Pune to life.

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SK Health Club

Brand experience
Website design
Development

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SK Health Club homepage with its bold Carve Your Best Self headline
SK Health Club / HomepageOpen image ↗

The project

A club worth discovering.

Training is never one-size-fits-all. The website needed to reflect a club built around different goals, different people and three Pune locations.

We brought the club’s programmes, coaches, facilities and membership information into one connected experience. Every page gives a potential member another reason to explore—and a clear path to get in touch.

3Pune locations
6Core pages featured
1Connected experience

The opportunity

Bring the club to life online.

Show the space. Introduce the coaches. Make it easy to find a programme and take the next step.

Why this work matters

What a business can take from this.

Useful for local fitness and membership businesses. These are the opportunities the design is intended to support; results depend on the business and how the experience is used.

01

Show the experience

Bring the club, programmes and trainers into the decision before a visitor arrives.

02

Connect people to a location

Help prospective members explore a convenient club and relevant training options.

03

Turn interest into a conversation

Make enquiry information accessible alongside the reasons someone might want to join.

The experience, connected

How SK Health Club comes together.

Explore the parts of the experience and the path they create for the people using it.

Experience map03 connected parts

Each segment represents one part of the experience, not a percentage or performance measure.

Select a part to explore

01Training options

The site introduces activities including boxing, swimming, yoga, Zumba and personal training.

02Coaches and experience

Coach and experience sections make the people and atmosphere part of the decision.

03Three locations

Location information helps visitors orient themselves across Yerwada, Vishranwadi and Viman Nagar.

The path through

From first look to next step.

Help prospective members find a relevant reason to visit and a convenient place to start.

  1. 01Explore the experience
  2. 02Meet the training options
  3. 03Find a location

A closer look

Every page has a job to do.

A tour of the experience, from the first impression to the first enquiry. Select an image to open it at full size.

Homepage

A first impression with energy.

The homepage introduces the club through confident typography, the training environment and a clear invitation to start. It gives prospective members a feel for the brand before they walk through the door.

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Homepage page of the SK Health Club websiteHomepage page detail on the SK Health Club website

About

The story behind the strength.

The about page gives the club room to explain its values and its approach to transformation. A strong identity and accessible story help visitors understand the people behind the gym.

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About page of the SK Health Club websiteAbout page detail on the SK Health Club website

Trainers

Put the coaches front and centre.

Fitness is personal. The trainer pages introduce Ripunjay and the team, bringing individual experience and coaching specialities into the decision.

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Trainers page of the SK Health Club websiteTrainers page detail on the SK Health Club website

Programs

Find your way to train.

From strength and boxing to swimming and yoga, the programme directory helps visitors find the kind of training that fits their goals.

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Programs page of the SK Health Club websitePrograms page detail on the SK Health Club website

Offers

Turn interest into a reason to act.

A dedicated offers experience presents membership options and gives visitors a practical next step when they are ready to explore joining.

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Offers page of the SK Health Club websiteOffers page detail on the SK Health Club website

Contact

Make the next conversation easy.

The contact experience brings enquiry information and common questions together, giving an interested visitor a clear route to the team.

View contact image ↗
Contact page of the SK Health Club websiteContact page detail on the SK Health Club website

Made for the way people browse

Big energy.
Small screen.

For someone looking for a gym on the move, the experience has to work in the palm of their hand. The layouts adapt to mobile while keeping the club’s personality and important actions in view.

Mobile view of the SK Health Club home pageMobile view of the SK Health Club programs pageMobile view of the SK Health Club contact page

Built to support growth

From discovery
to conversation.

A strong website gives a local business more ways to turn interest into action.

01

Get discoveredClear pages for programmes, locations and the club give prospective members more to explore.

02

Build confidenceCoaches, facilities and the club story help people decide whether SK is right for them.

03

Start a conversationVisible contact and membership paths make the next step easier to find.

These are the intended roles of the experience. Client and enquiry figures have not been supplied.

The takeaway

Make your business
impossible to miss.

The strongest digital experiences show people what makes a business worth choosing—and make it easy to take the next step.

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