Put the product first
Help visitors understand the offer immediately through a distinctive food-led introduction.
A lively digital menu for lassi, shawarma and quick ordering.
The overview
The menu and the brand’s personality both need to work quickly on a phone.
A lively digital menu for lassi, shawarma and quick ordering.
Why this work matters
Useful for food businesses where customers decide quickly. These are the opportunities the design is intended to support; results depend on the business and how the experience is used.
Help visitors understand the offer immediately through a distinctive food-led introduction.
Organise categories so someone on a phone can find a favourite quickly.
Connect the browsing experience to the restaurant’s ordering presence.
The challenge
Translate a distinctive food counter into a digital experience that makes its offerings easy to scan.
The objective
The approach
Lead with the product, organise the menu by category and put the ordering route within reach.
The experience, connected
Explore the parts of the experience and the path they create for the people using it.
Each segment represents one part of the experience, not a percentage or performance measure.
Select a part to explore
The opening communicates the brand through its lassi and shawarma offer.
Navigation links visitors directly to menu sections for lassi, shawarma and drinks.
An order link connects interested visitors to the restaurant’s ordering presence.
The path through
Help a hungry visitor find something appealing and move towards an order.
Explore the screens behind the experience.
Inside the experience
Open each part to see the thinking behind the experience.
The opening communicates the brand through its lassi and shawarma offer.
Navigation links visitors directly to menu sections for lassi, shawarma and drinks.
An order link connects interested visitors to the restaurant’s ordering presence.
The journey
A simple way to understand the experience from the visitor's perspective.
The opening communicates the brand through its lassi and shawarma offer.
Navigation links visitors directly to menu sections for lassi, shawarma and drinks.
An order link connects interested visitors to the restaurant’s ordering presence.
See how the details come together across the project.
The design principle
Continue exploring
Next case studySeven Centuries Hospital